Mervin Manufacturing

Mervin Mfg Voted Brand of the Year!

Published

on January 23, 2012

in 2011-2012 and Press Releases

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Retailers speak, TransWorld Business listens and Mervin WINS

Seattle, WA (January 18, 2012) — Retailers nationwide choose Mervin as the action-sports brand of the year in polling by TransWorld Business. Retailers point to Mervin as the brand that created the best partnerships and products, while also doing the most to support shops. The award comes courtesy of Transworld Business who reached out to over 5,000 retailers across surf, skate, snow, wake, moto, and BMX posing open-ended questions about which companies have done the most this year to foster their stores’ growth, goals, and continued success.

“The entire Mervin team feels truly grateful to be recognized for doing what we love,” says Ryan Hollis, GM of Mervin Mfg. “We’ve been building boards since 1977 and have always had our retail partners first of mind. We feel lucky to be able to maintain a healthy business for them and us, especially in rough times.” 
The men and women working at Mervin are true board builders with a mission to innovate and improve the sports they participate in and love. Mervin brings real innovation including Magne-traction and banana technology, making snowboarding, skiing, skating and soon surf, easier and more fun for everyone. The company has been building ecoMotional boards near Canada in the USA since 1977.

“Mervin was the clear winner for brand of the year – it was an open ended survey and they dominated with responses such as ‘anything Mervin,’” says Mike Lewis, Editor-in-Chief of TransWorld Business. “Mervin crushed it in 2011, helping keep specialty retail special.”

Specific to supporting specialty retail, Mervin uses Shopatron, which sends online orders directly to shops. The company also actively enforces minimum advertised pricing and Internet sales in an effort to protect specialty retail.

According to SIA RetailTRAK™ data produced by the Leisure Trends Group, Mervin brands have the highest sell-through of major snowboard brands with very strong margins and enjoyed the most volume growth of any other snowboard brands on the market last season. Both Lib Tech and Gnu moved into the top five snowboard brands sold at retail last season with early season sales indicating that they will both keep their top five positions for the current season. The study also states that Mervin dominates price-points between $400 and $699 at retail.

Retailers can preview Mervin Mfg products from Lib Tech, Gnu, Roxy, Bent Metal and Freedom Dolly during SIA at the following booths: Lib Tech 1307, GNU 1507 and Lib Tech NAS 4235.

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Mervin at Zumiez 100K

Published

Webmonkey

on January 16, 2012

in CO and Events

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“100k is a party where Zumiez invites a lucky group of snowboarders to Keystone to meet all their favorite pro skateboarders. Deprived of oxygen and plied with bottomless white wine the snowboarders launch in to awkward conversation with their skateboarding betters who frantically search the crowd around them for someone cooler. Sorry buddy, you’re not going anywhere until you tell me what video project your working on. Also at 100k there are white tigers, Tony Hawks, reality TV stars, Small Waynes, Screech, more white wine and 1000 young people that sold a crap load of stuff at Zumiez stores nationwide. Thanks Zumiez for inviting us and for the opportunity to experience some sort of cross between the MTV music awards, the Lost Boys hideout (Peter Pan), the other Lost Boys hideout (90s vampires) and the set for Fully Flared. Next year, if I’m invited back, I’m bringing my snowboard!” ~Jesse Burtner

“Even without epic snow conditions, the groomers were endless and flawless. Corduroy as far as you can see, and with all the new Mervin tech under our feet we were carving like nobody’s business. The celeb sightings were awesome, and the whole scene was really energizing. Thanks Zumiez for the invite, and for giving us all a good reason to celebrate!” ~ Barrett Christy

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New Complicated, Confusing Snowboard From Gnu Naturally Makes Snowboarding Easier And More Fun

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Webmonkey

on January 5, 2012

in Press Releases

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The Gnu Impossible Asym Sym Sync Pickle, debuts at SIA, available September 2012

Seattle, WA January 5, 2012 – GNU re-evolutionizes snowboarding with the most technologically advanced snowboard ever, the new GNU Impossible Asym. Sym. Sync. Pickle, arriving in stores in September 2012. Balance through asymmetry is taken to the next level, with the Impossible’s new asymmetry for ducks, which is then combined with Mervin Mfg’s latest and greatest technological innovations. Customized core construction, sidecuts and contact angles are designed to allow the body and board to synchronize into perfect harmony through nearly “imperceptible perfection.”

In addition to Asym Sym Sync, elliptical EC2 camber/banana with Magne-tration underfoot creates a fun, all-mountain ride. Impossibly strong, ultra-lightweight magnesium fiber, rugged Bio Beans topsheet material, glow in the dark sidewalls, lightweight Columbian Gold eco wood core and a sintered base combine are brought together in the Gnu Impossible for the most technologically advanced snowboard being built today.

Asym Sym Sync is designed with the body’s asymmetry front to back, but symmetry side-to-side in mind. Snowboard turn mechanics are completely different on your toe side than on your heel side. The Duck Asym of the Asym Sym Sync balances the amount of board contact behind and in front of your feet for stable balanced pop and float.

On the heel side, a shorter contact length allows for turns and reactions with power that are taken at an inherently lower angle. A softer flexing core construction on the heel side allows the board to flex into a tighter arc at a lower angle. On the toe side, anatomically its possible to tip a board up into a very aggressive angle of attack. The Asym Sym Sync’s mellower toe side sidecuts and longer contact are designed to balance this asymmetry creating toe edge stability and a range of turning arcs that align perfectly with the heelside turns. A firmer flexing core on the toe side provides added stability and control necessary with finely tuned toe side turn mechanics.

TECH SPECS:

Twin Asym Sym Sync. Freestyle
Shape and Geometries
EC2 BTX Eliptical Banana Camber combo
Magne-traction
Magnesium Fiber
Asym Columbian Gold eco core
Bio Beans Topsheet
Glow in the dark sidewalls
Sintered Base
Flex 5.5-7 Depending on length
Price: $799.95US, $849.95CDN
In Stores: starting fall 2012

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The Dirksen Derby: From the Eyes of Mervin NW

Published

Webmonkey

on December 19, 2011

in Demos, Events and OR

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By Ryan Davis, Mervin NW Rep

The NW Mervin crew went to host a demo at Mt. Bachelor and to check out the Dirksen Derby. I have to say: After 23 years of attending the Mt Baker LBS… the Dirksen Derby at Bachelor is an all time event that embodies what is special about our “anti” sport.

Well done Mr. Dirksen and all of the shred community in Bend. I’ll return every year

Highlights:

Forrest Burke one footing the split race in a poncho.
Terje Haakonsen showing up.
Manifest and the spirit of ARob.
Meeting Gerry.
Blair, Matt Shredgers, JRob, Maria, Adam Haynes, Tucker Andrews, Scotty, Forrest Burke, Max and Gus Warbington all killing it on hand made Mervin boards.
Knowing that snowboarding is in a good place

Thanks:
Josh Dirksen, Scotty Whitlake, Jake Price, Gerry Lopez, Becky Kinney, the Warbington’s, Tim Lawler and the demo crew, Tory Bland and all the shred community of Bend OR.